Overview

 With a Ph.D. in Business specializing in Marketing and Quantitative Analysis, a strong publication record, and significant experience in both academic and industry settings, I am confident in my ability to contribute meaningfully to a mission of fostering excellence and innovation.
​
Throughout my career, I have demonstrated:
  • A commitment to academic rigor and thought leadership, evidenced by my publications in leading journals and presentations at prominent conferences.
  • Strategic leadership and practical accomplishments in business research and applied marketing.
  • A record of building relationships with diverse students, faculty, and community partners, fostering inclusive and impactful learning environments.
  • A focus on entrepreneurial and industry-based collaborations that bridge academic theory with real-world practice.

Research Interest ​

Dr. Yvette's research has been theoretically informed by sales strategy, persuasion, and influence literature. Having accepted invitations to present her findings at regional, national and international forums, her research provides valuable insight to business leaders and their respective organizations. 

Teaching Philosophy

My teaching philosophy is grounded in a central belief: students learn marketing most effectively when they are actively engaged in doing the work, not just studying it. As a marketing educator and practitioner, I design learning environments that bridge theory to practice, equipping students with the skills, confidence, and strategic mindset required for careers in marketing and professional sales.
​
My approach is built on three core pillars: engagement, application, and continuous improvement.
  1. Engagement is the foundation of my classroom. I create interactive, discussion-driven environments where students are encouraged to think critically, contribute meaningfully, and learn from diverse perspectives. Through structured discussions, collaborative exercises, and real-time problem solving, students develop not only conceptual understanding but also the communication and interpersonal skills essential for success in client-facing roles. I prioritize creating an inclusive atmosphere where students feel both supported and challenged to grow.
  2. Application is at the center of my teaching practice. Marketing is inherently experiential, and I design assignments that require students to move beyond memorization into execution. In my courses, students develop marketing campaigns, analyze data to inform decisions, build brand strategies, and present solutions to real-world or case-based challenges. This applied approach aligns closely with Kennesaw State University’s emphasis on experiential learning, corporate partnerships, and industry-focused curriculum. Drawing from my professional experience in consulting and media strategy, I integrate current industry tools, trends, and frameworks to ensure students graduate with practical, career-ready skills.
  3. Continuous improvement guides both my teaching and course design. I regularly refine my instructional methods based on student feedback, learning outcomes, and evolving industry standards. I am experienced in delivering courses across modalities, including online, hybrid, and in-person formats, and I adapt my approach to meet students where they are while maintaining high expectations. My assessment strategy emphasizes both knowledge and application, evaluating how effectively students can translate concepts into actionable solutions.

Ultimately, my goal is to prepare students to succeed beyond the classroom. I aim to develop graduates who can think strategically, communicate effectively, and adapt confidently in a dynamic business environment. And I am committed to contribute through impactful, student-centered teaching.
​​